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I guide you in changing your perspective
Daniela Reinau-Zhang
Having made Zurich my home for nearly two decades, my roots trace back to Basel-Stadt, where I had the opportunity to embark on my journey into Chinese language and culture during my gymnasium years. This ignited a passion that has spanned over two decades, leading me to fluency in Mandarin Chinese.
My extensive exposure to China includes living in Beijing from 2019 to 2021, where I helmed the Swiss Chamber of Commerce as Head of Marketing & Events and later as General Manager.
Through my work, I have honed my ability to effectively communicate with Chinese clients and business partners and fostering successful collaborations. My cultural immersion and linguistic expertise have also equipped me with a deep understanding of the nuances and potential misunderstandings that can arise between Swiss and Chinese business counterparts, enabling me to bridge the gap and facilitate mutually beneficial outcomes.
Sincerely,
Daniela Reinau-Zhang
Experience
since 2024
Sino-Swiss Perspectives
As Founder, I combine my experience and passion for China to support businesses in building trust-based partnerships and navigating intercultural complexities. At the heart of my work is a strong commitment to fostering mutual intercultural understanding.
2024-2025
China Macro Group AG
As COO & Marketing Manager, I lead operational management and strengthen market presence through strategic marketing, while building key relationships and supporting the team in their client consulting projects.
2021-2023
Intep - Integrale Planung GmbH
Key Account Manager focusing on the Chinese market, responsible for intensifying client and partner relationships and contributing to strategic market development.
2020-2021
Swiss Chinese Chamber of Commerce, Beijing
(China)
As General Manager, I defined the Chamber's strategic direction and deepened Swiss-Chinese trade relations by leading the team, optimizing operations, and fostering strong collaborations with key Chinese institutions.
2019-2020
Swiss Chinese Chamber of Commerce, Beijing
(China)
As Head of Marketing & Events, I developed and executed strategies that raised the Chamber's profile and member engagement, effectively strengthening Swiss-Chinese business connections through impactful campaigns and events.
2015-2018
STC Switzerland Travel Centre AG
As Operations and Key Account Manager, I managed tour operations for Chinese clients, interculturally facilitating seamless communication with tour operators and coordinating effectively with Swiss local suppliers to ensure perfect travel experiences.
2011-2015
TCMswiss AG
As Clinic Manager and Intercultural Translator, I bridged communication gaps between Chinese physicians and patients, while also developing and leading cultural and language trainings for new staff.
Education
ZfU Zentrum für Unternehmungsführung AG
Professional Organisational Development
TÜV Rheinland Group, Shanghai (China)
Certified Associate in Change Management
ZHAW School of Management and Law,
Winterthur (Switzerland)
Certificate of Advanced Studies in
Strategic Marketing
University of Zurich, Zurich (Switzerland)
Master of Arts in Sinology, Political Science,
East Asian Art History